CBS Online March Madness Bet Paying Off

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Thursday, March 26, 2009

CBS' BET PAYS OFF

CBS' online and broadcast revenues are growing for the network's NCAA tournament coverage--defying conventional wisdom that web video will eat away at television's cash haul. And the $30 million in online revenue is all gravy for CBS, which gets to keep all its "new media" take thanks to a $6 billion, 11 year deal signed in 1999. (It has to share some of the t.v. revenue with the NCAA.) Read >

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